Menu

Call of Duty

XP

2011

Activitision  •  Website  • Marketing

Call of Duty XP brought fans, developers and globally renowned Call of Duty players together for a massive live-streamed tournament in Los Angeles. The event was housed in and around an airplane hanger once owned by Howard Hughes.

XP was held to support the launch of Call of Duty: Modern Warfare 3 and featured an obstacle course designed after the game, zip lines, paintball, a 30 minute Jeep experience, a real life replica of a restaurant featured in the Call of Duty games, musical performances by Kanye West and the Dropkick Murphys. They even gave away a $1 million dollar prize to the tournament winners.

The event also helped launch Call of Duty: Elite, an online gaming service for the Call of Duty franchise.

In support of the event we created the event website, which housed a live-updating tournament bracket, various social and advertising takeovers, email marketing materials and we we’re on the ground at the event providing full-coverage on all Call of Duty social channels.

We helped Activision make the event a worldwide phenomenon and broke live-streaming records.

cod_xp_088
cod_xp_030b
cod_xp_011a
cod_xp_011b
cod_xp_016-1-1-4_compressed
cod_xp_018-1b
cod_xp_018-1a_compressed
cod_xp_077-1
cod_xp_080
cod_xp_054c
cod_xp_054d
cod_xp_054a
cod_xp_054b_compressed
cod_xp_108b-1_compressed

Behind the Scenes

cod_xp_111-60
cod_xp_020
cod_xp_022
cod_xp_003_compressed
cod_xp_001b
cod_xp_024
photo5-2b
photo3_compressed
photo2b
photo1b

Awards

Effie Awards

BRAND EXPERIENCE  •  GOLD

Information

Call of Duty XP brought fans, developers and globally renowned Call of Duty players together for a massive live-streamed tournament in Los Angeles. The event was housed in and around an airplane hanger once owned by Howard Hughes.

XP was held to support the launch of Call of Duty: Modern Warfare 3 and featured an obstacle course designed after the game, zip lines, paintball, a 30 minute Jeep experience, a real life replica of a restaurant featured in the Call of Duty games, musical performances by Kanye West and the Dropkick Murphys. They even gave away a $1 million dollar prize to the tournament winners.

The event also helped launch Call of Duty: Elite, an online gaming service for the Call of Duty franchise.

In support of the event we created the event website, which housed a live-updating tournament bracket, various social and advertising takeovers, email marketing materials and we we’re on the ground at the event providing full-coverage on all Call of Duty social channels.

We helped Activision make the event a worldwide phenomenon and broke live-streaming records.

Awards

Effie Awards

BRAND EXPERIENCE  •  GOLD

COPYRIGHT 2023  I HEART DESIGN™

View