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Call of Duty

XP

2011

Activitision  •  Website  • Marketing

Call of Duty XP brought fans, developers and globally renowned Call of Duty players together for a massive live-streamed tournament in Los Angeles. The event was housed in and around an airplane hanger once owned by Howard Hughes.

XP was held to support the launch of Call of Duty: Modern Warfare 3 and featured an obstacle course designed after the game, zip lines, paintball, a 30 minute Jeep experience, a real life replica of a restaurant featured in the Call of Duty games, musical performances by Kanye West and the Dropkick Murphys. They even gave away a $1 million dollar prize to the tournament winners.

The event also helped launch Call of Duty: Elite, an online gaming service for the Call of Duty franchise.

In support of the event we created the event website, which housed a live-updating tournament bracket, various social and advertising takeovers, email marketing materials and we we’re on the ground at the event providing full-coverage on all Call of Duty social channels.

We helped Activision make the event a worldwide phenomenon and broke live-streaming records.

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Behind the Scenes

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Awards

Effie Awards

BRAND EXPERIENCE  •  GOLD

Information

Call of Duty XP brought fans, developers and globally renowned Call of Duty players together for a massive live-streamed tournament in Los Angeles. The event was housed in and around an airplane hanger once owned by Howard Hughes.

XP was held to support the launch of Call of Duty: Modern Warfare 3 and featured an obstacle course designed after the game, zip lines, paintball, a 30 minute Jeep experience, a real life replica of a restaurant featured in the Call of Duty games, musical performances by Kanye West and the Dropkick Murphys. They even gave away a $1 million dollar prize to the tournament winners.

The event also helped launch Call of Duty: Elite, an online gaming service for the Call of Duty franchise.

In support of the event we created the event website, which housed a live-updating tournament bracket, various social and advertising takeovers, email marketing materials and we we’re on the ground at the event providing full-coverage on all Call of Duty social channels.

We helped Activision make the event a worldwide phenomenon and broke live-streaming records.

Awards

Effie Awards

BRAND EXPERIENCE  •  GOLD

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