Call of Duty

Elite

2011

Activision • Website • Marketing

Only the Elite • Call of Duty Elite was an online gaming service for the Call of Duty franchise. Elite enabled gamers to connect with each other outside the game. Players could build teams with friends, discuss strategies, track statistics, share gameplay videos and compete in official tournaments for real-world prizes.

Elite dramatically increased time gamers spent with the brand outside of playing the games, it allowed them to build connections within the community and developed a new revenue stream for the Call of Duty franchise.

The website was founded on the core strategy, Connect to Your Inner Soldier. It needed to amplify this message to core gamers and non-gamers alike. We also handled the digital marketing for the service including email campaigns and cross channel advertising.

Behind the Scenes

Information

Only the Elite • Call of Duty Elite was an online gaming service for the Call of Duty franchise. Elite enabled gamers to connect with each other outside the game. Players could build teams with friends, discuss strategies, track statistics, share gameplay videos and compete in official tournaments for real-world prizes.

Elite dramatically increased time gamers spent with the brand outside of playing the games, it allowed them to build connections within the community and developed a new revenue stream for the Call of Duty franchise.

The website was founded on the core strategy, Connect to Your Inner Soldier. It needed to amplify this message to core gamers and non-gamers alike. We also handled the digital marketing for the service including email campaigns and cross channel advertising.