Call of Duty

2011

Activision  •  Website  •  Marketing

It’s Call of Duty Time  •  Activision came to us with a highly fragmented, laborious and costly approach to marketing that resulted in them having to reinvent the wheel each time a Call of Duty game was released. Their most powerful asset, the conversation around their brand, was happening everywhere on the web except their own platforms.

Our solution was to provide Activision a platform in which each new Call of Duty game could be launched, as well provide the community a hub to express their passion for the games. This resulted in a cost and time-efficient way to launch future game titles.

The result was a single sign-on account management system that connected brand channels and even extended beyond the Call of Duty franchise to other Activision titles.

The platform was 100% mobile optimized to allow fans to connect anywhere, anytime.

We also re-launched the brand's social channels from ground up; YouTube, Facebook, Twitter and Google +.

For 3 years we helped Activision break sales records and won a slew of design awards for our work. Our team grew from a couple of us to 140 multi-disciplinary team members, working on almost 60 unique projects. Not bad.

Account & Single Sign On

Behind the Scenes

Information

It’s Call of Duty Time  •  Activision came to us with a highly fragmented, laborious and costly approach to marketing that resulted in them having to reinvent the wheel each time a Call of Duty game was released. Their most powerful asset, the conversation around their brand, was happening everywhere on the web except their own platforms.

Our solution was to provide Activision a platform in which each new Call of Duty game could be launched, as well provide the community a hub to express their passion for the games. This resulted in a cost and time-efficient way to launch future game titles.

The result was a single sign-on account management system that connected brand channels and even extended beyond the Call of Duty franchise to other Activision titles.

The platform was 100% mobile optimized to allow fans to connect anywhere, anytime.

We also re-launched the brand's social channels from ground up; YouTube, Facebook, Twitter and Google +.

For 3 years we helped Activision break sales records and won a slew of design awards for our work. Our team grew from a couple of us to 140 multi-disciplinary team members, working on almost 60 unique projects. Not bad.

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