2012

Activision  •  Website  •  Marketing

The Future is Black  •  Activision challenged us to make the launch of Call of Duty: Black Ops 2 the biggest entertainment launch of all time. Bigger than any movie, video game or entertainment launch in history.

Mission accomplished. Black Ops 2 earned $500 million in first day sales. Up from the record setting $400 million we helped Activision achieve when Call of Duty: Modern Warfare 3 launched. Sales reached $1 billion dollars in 15 days, making Call of Duty the biggest entertainment franchise for the 4th year in a row.

The day Black Ops 2 was revealed, pre-order sales were up by 30% and reveal trailer views were up by a staggering 82%. Overall launch engagement saw an increase of 166% over previous years.

"We leveraged a multi-channel approach in this launch like no other game launch in history, and we chose the right partner to realize results no one else has come close to." — Eric Hirshberg, President and Chief Executive Officer of Activision

"Sales for the Call of Duty franchise have exceeded worldwide theatrical box office receipts for Harry Potter and Star Wars, the two most successful movie franchises of all time." — Robert Kotick, Chief Executive Officer of Activision

In addition to helping launch the game, we also supported the release of multiple downloadable content packs for the game through various campaigns and social tactics working with partner agencies.

Behind the Scenes

Awards

Creativity International Awards

NM 17 - WEB GAMES AND ENTERTAINMENT - PLATINUM

IDG World Expo Game Marketing Awards

BEST USE OF DIGITAL MEDIA OR USE OF DIGITAL SOCIAL MEDIA MARKETING

Information

The Future is Black  •  Activision challenged us to make the launch of Call of Duty: Black Ops 2 the biggest entertainment launch of all time. Bigger than any movie, video game or entertainment launch in history.

Mission accomplished. Black Ops 2 earned $500 million in first day sales. Up from the record setting $400 million we helped Activision achieve when Call of Duty: Modern Warfare 3 launched. Sales reached $1 billion dollars in 15 days, making Call of Duty the biggest entertainment franchise for the 4th year in a row.

The day Black Ops 2 was revealed, pre-order sales were up by 30% and reveal trailer views were up by a staggering 82%. Overall launch engagement saw an increase of 166% over previous years.

"We leveraged a multi-channel approach in this launch like no other game launch in history, and we chose the right partner to realize results no one else has come close to." — Eric Hirshberg, President and Chief Executive Officer of Activision

"Sales for the Call of Duty franchise have exceeded worldwide theatrical box office receipts for Harry Potter and Star Wars, the two most successful movie franchises of all time." — Robert Kotick, Chief Executive Officer of Activision

In addition to helping launch the game, we also supported the release of multiple downloadable content packs for the game through various campaigns and social tactics working with partner agencies.

Awards

Creativity International Awards

NM 17 - WEB GAMES AND ENTERTAINMENT - PLATINUM

IDG World Expo Game Marketing Awards

BEST USE OF DIGITAL MEDIA OR USE OF DIGITAL SOCIAL MEDIA MARKETING

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