Thompson Reuters

2010

Thomson Reuters • Website • Marketing • Campaign

The Knowledge Effect • Thomson Reuters is the world's leading source of intelligent information for businesses and professionals. They make the professional world work better by enabling people to do what they’re best at. When the right information is put in the hands of the right professionals, they can accomplish great things.

To help them build brand recognition and trust, we created two campaign concepts with varying executions ranging from digital and print to guerrilla marketing tactics.

The first campaign is called Knowledge Engineering.

Manifesto — Information is the engine that powers the global economy. And like the finest engines, it takes science, technological know-how, and an obsession with innovation to keep it running optimally.

Thomson Reuters is an entirely different kind of company. One with thousands of experts, from every professional field, fully committed to perfecting the tools and systems used to deliver information. To vastly improve the quality of that information. To give professionals the knowledge they need so they can do what they do best. We are more than just information providers. We are Knowledge Engineers.

Information

The Knowledge Effect • Thomson Reuters is the world's leading source of intelligent information for businesses and professionals. They make the professional world work better by enabling people to do what they’re best at. When the right information is put in the hands of the right professionals, they can accomplish great things.

To help them build brand recognition and trust, we created two campaign concepts with varying executions ranging from digital and print to guerrilla marketing tactics.

The first campaign is called Knowledge Engineering.

Manifesto — Information is the engine that powers the global economy. And like the finest engines, it takes science, technological know-how, and an obsession with innovation to keep it running optimally.

Thomson Reuters is an entirely different kind of company. One with thousands of experts, from every professional field, fully committed to perfecting the tools and systems used to deliver information. To vastly improve the quality of that information. To give professionals the knowledge they need so they can do what they do best. We are more than just information providers. We are Knowledge Engineers.