Intel

2011

Intel  •  Mobile Website

Intel Inside  •  Intel was looking to reimagine their mobile experience from square one. What we ended up creating from a site re-organization and design experience would go on to inspire the next iteration of the desktop site.

The new m.Intel.com needed to better reach customers during the discovery and research phase of purchasing an Intel based product, improve customer satisfaction and deliver an experience that meet the needs of a tech-savvy audience on a wide range of mobile devices and resolutions. Including a slightly updated version of the Zack Morris feature phone from the 90’s tv show Saved by the Bell.

To achieve this, we had to start at the beginning.

We developed user personas and ran them through varying scenarios, defined a mobile content strategy that follows industry best practices, considered geo-rollouts and crafted the user experience to leverage components and templates that make creating site content a collaborative experience between Intel’s partner agencies, content authors and the CQ development team.

The design team? One man, wielding a Wacom pen with hundreds upon hundreds of pages to completely reenvision and design. Naturally, I accepted the challenge.

Behind the Scenes

Awards

Awwwards

BEST SINGLE MARKETING IMPACT AWARD

Information

Intel Inside  •  Intel was looking to reimagine their mobile experience from square one. What we ended up creating from a site re-organization and design experience would go on to inspire the next iteration of the desktop site.

The new m.Intel.com needed to better reach customers during the discovery and research phase of purchasing an Intel based product, improve customer satisfaction and deliver an experience that meet the needs of a tech-savvy audience on a wide range of mobile devices and resolutions. Including a slightly updated version of the Zack Morris feature phone from the 90’s tv show Saved by the Bell.

To achieve this, we had to start at the beginning.

We developed user personas and ran them through varying scenarios, defined a mobile content strategy that follows industry best practices, considered geo-rollouts and crafted the user experience to leverage components and templates that make creating site content a collaborative experience between Intel’s partner agencies, content authors and the CQ development team.

The design team? One man, wielding a Wacom pen with hundreds upon hundreds of pages to completely reenvision and design. Naturally, I accepted the challenge.

Awards

Awwwards

BEST SINGLE MARKETING IMPACT AWARD

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