Research Affiliates

2015

Research Affiliates • Website • Strategy • Branding

The Relentless Pursuit of What Is Possible • It was clear that there was a real opportunity to not only redesign Research Affiliates current website, but more importantly, reimagine the experience from the ground up. We wanted to reset peoples opinion about interacting with a financial company online. So we started from scratch.

Our approach allowed us to research, evaluate and validate our decisions along the way. We created hypothesis, crafted user journeys, explored and prototyped interaction models, did a lot of sketching, conducted panel reviews with industry experts and even hosted client workshops.

We worked closely with the client to insure that what we created met each and every need they had for their brand.

What we created was a distinct brand identity that helped set Research Affiliates light-years apart from their competitors.

Our approach allowed us to research, evaluate and validate our decisions along the way. We created hypothesis, crafted user journeys, explored and prototyped interaction models, did a lot of sketching, conducted panel reviews with industry experts and even hosted client workshops.

What we delivered was a completely re-vamped site experience that meets the needs of Research Affiliates customers, employees, affiliates, newsletter reader base and handed over the keys to the castle, with detailed documentation on upkeep.

Behind the Scenes

Information

The Relentless Pursuit of What Is Possible • It was clear that there was a real opportunity to not only redesign Research Affiliates current website, but more importantly, reimagine the experience from the ground up. We wanted to reset peoples opinion about interacting with a financial company online. So we started from scratch.

Our approach allowed us to research, evaluate and validate our decisions along the way. We created hypothesis, crafted user journeys, explored and prototyped interaction models, did a lot of sketching, conducted panel reviews with industry experts and even hosted client workshops.

We worked closely with the client to insure that what we created met each and every need they had for their brand.

What we created was a distinct brand identity that helped set Research Affiliates light-years apart from their competitors.

Our approach allowed us to research, evaluate and validate our decisions along the way. We created hypothesis, crafted user journeys, explored and prototyped interaction models, did a lot of sketching, conducted panel reviews with industry experts and even hosted client workshops.

What we delivered was a completely re-vamped site experience that meets the needs of Research Affiliates customers, employees, affiliates, newsletter reader base and handed over the keys to the castle, with detailed documentation on upkeep.