Avnet
2015
Avnet • Website
Avnet is one of the world's largest distributors of electronic components, computer and IT solutions, embedded technology and has a service offering of over 5 million products. Chances are, one of your tech gadgets has some of their parts inside.
Avnet's digital ecosystem was fragmented, with 34 regions approaching customer service in different ways, on different brand sites, offering different user experiences.
There was a need to shift Avnet’s brand sites from a sales oriented experience to a more service oriented one. To better enable customers to not only find the products they are looking for and purchase them, but also get the self-service and support they need to make better buying decisions.
Our approach was to create “One Avnet”. To consolidate the brand sites into one consumer facing experience that offers access to all products independent of region.
To enable Avnet to achieve this ambitious approach to their business model, we created a scalable design system of plug and play components that offer maximum flexibility in layout possibilities across regional sites.
The result was an industry leading commerce experience, a fresh new brand identity that can be easily extended to offline use, a scalable responsive design system and one very happy client.
Behind the Scenes
Information
Avnet is one of the world's largest distributors of electronic components, computer and IT solutions, embedded technology and has a service offering of over 5 million products. Chances are, one of your tech gadgets has some of their parts inside.
Avnet's digital ecosystem was fragmented, with 34 regions approaching customer service in different ways, on different brand sites, offering different user experiences.
There was a need to shift Avnet’s brand sites from a sales oriented experience to a more service oriented one. To better enable customers to not only find the products they are looking for and purchase them, but also get the self-service and support they need to make better buying decisions.
Our approach was to create “One Avnet”. To consolidate the brand sites into one consumer facing experience that offers access to all products independent of region.
To enable Avnet to achieve this ambitious approach to their business model, we created a scalable design system of plug and play components that offer maximum flexibility in layout possibilities across regional sites.
The result was an industry leading commerce experience, a fresh new brand identity that can be easily extended to offline use, a scalable responsive design system and one very happy client.
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