Time Warner Cable

2010

Time Warner Cable  •  Campaign  •  Motion Design

The Power of You  •  Working on the Time Warner Cable account, I provided creative direction for a number of sizzle videos promoting their new product offerings.

I wanted to make their products feel more approachable with less emphasis on listing out tech specs in the spots and more emphasis on how the products will make your life easier.

What we created was a unique brand esthetic to help their products stand out in a crowded marketplace.

Visually each spot was given a human touch through the use of hand-crafted elements utilizing both digital and traditional design techniques.

I had a lot of fun creating these spots. They remind me that creativity is very personal, it’s not manufactured in think-tanks or by following trends. It comes from our own personal experiences and interpretation of things. For me it all began with a pen, a piece of paper, my imagination and a need for personal expression.

twc-video201
twc-video202
twc-video203
twc-video204
twc-video205
twc-video206
twc-video207
twc-video208
twc-video209
twc-video210
twc-video211
twc-video212
twc-video213
twc-video214
twc-video215
twc-video217
twc-video218
twc-video219
twc-video220
twc-video222
twc-video223
twc-video224
twc-video225
twc-video226
twc-video228
twc-video229
twc-video230
hero-image_compressed
twc-video101
twc-video102
twc-video103
twc-video104
twc-video105
twc-video106
twc-video107
twc-video108
twc-video109
twc-video110
twc-video111
twc-video112
twc-video113
twc-video114
twc-video115
twc-video116
twc-video117
twc-video118
twc-video119
twc-video120
twc-video121
twc-video122
twc-video123
twc-video124

Behind the Scenes

board_compressed
21_TWC_DVR_Manager_v2b
20_TWC_DVR_Manager_v2b
05-1_compressed
04_compressed
01_compressed
03_compressed
Information

The Power of You  •  Working on the Time Warner Cable account, I provided creative direction for a number of sizzle videos promoting their new product offerings.

I wanted to make their products feel more approachable with less emphasis on listing out tech specs in the spots and more emphasis on how the products will make your life easier.

What we created was a unique brand esthetic to help their products stand out in a crowded marketplace.

Visually each spot was given a human touch through the use of hand-crafted elements utilizing both digital and traditional design techniques.

I had a lot of fun creating these spots. They remind me that creativity is very personal, it’s not manufactured in think-tanks or by following trends. It comes from our own personal experiences and interpretation of things. For me it all began with a pen, a piece of paper, my imagination and a need for personal expression.

COPYRIGHT 2024  I HEART DESIGNâ„¢

View