The Apartment

The Brief

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The Future of Retail

THE APARTMENT VR EXPERIENCE

The Apartment virtual reality retail experience creates a new dimension in e-commerce. It is the Future of Retail.

The Apartment VR experience allows visitors to be transported to SoHo NYC and shop items inside The Apartment by The Line Hotel store simply by putting on a VR headset. We put consumers at the center of it all and in control of the story as they navigate The Apartment. 

Consumers can add items to their cart with just a tap on the VR headset. When they complete the experience, users are instantly connected to an online checkout page where they can complete the shopping experience at any time.

You may wonder, how does one design for a virtual experience? By making the experience come First.

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Behind the Scenes

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Take a peek inside The Apartment. A by appointment only shopping experience.

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Awards & Recognitions

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Digital Hollywood
Best in VR - AR as Advertising and Live Event and Installation