Thomson Reuters

The Brief

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The Knowledge Effect

THOMSON REUTERS

Thomson Reuters is the world's leading source of intelligent information for businesses and professionals. They make the professional world work better by enabling people to do what they’re best at. When the right information is put in the hands of the right professionals, they can accomplish great things.

To help them build brand recognition and trust, we created two campaign concepts with varying executions ranging from digital and print to guerrilla marketing tactics.

The first campaign is called Knowledge Engineering.

Manifesto — Information is the engine that powers the global economy. And like the finest engines, it takes science, technological know-how, and an obsession with innovation to keep it running optimally. 

Thomson Reuters is an entirely different kind of company. One with thousands of experts, from every professional field, fully committed to perfecting the tools and systems used to deliver information. To vastly improve the quality of that information. To give professionals the knowledge they need so they can do what they do best. We are more than just information providers. We are Knowledge Engineers. 

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The Knowledge Effect

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Manifesto — At Thomson Reuters, we have a simple theory. That when the right information is put in the hands of the right professionals, they can accomplish great things.

It can be as simple as directing a lawyer to the precedent she needs to build her case, so she’s able to leave the office before sundown. Or as consequential as providing the insights to enact a merger that revolutionizes an entire industry.

It can be as meaningful as one researcher’s discovery leading doctors to a new cure. Or as profitable as catching the change in a tax code that saves a global corporation billions.

We call this the Knowledge Effect. And we’re proving it every day.

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Behind the Scenes

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I love working on campaigns. One: Because you get to ideate on a variety of executions from print to web. Two: Because you are usually breathing life into something meant to stand for more than just a clever marketing message.

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