Irvine Company

The Brief

horizontal-separatorhorizontal-separator

The Personal Shopping Host

THE IRVINE COMPANY

The Irvine Company was looking to create a next-generation digital directory experience for their Irvine Spectrum Mall.

The mall is Southern California’s premier dining, shopping and entertainment destination visited by more than 17 million people each year.

What we created is an immersive touch-screen experience with 5 locations throughout the mall. The kioks allow guests to find their way around the mall, search and explore a store directory, view detailed information about each store including hours and location, view in-store photography, restaurant menus and a whole lot more.

irvine01irvine01
irvine02irvine02
irvine03irvine03
irvine04irvine04

Initial Design Concepts

horizontal-separator-greyhorizontal-separator-grey

A lot of unique challenges come with designing an experience driven by touch-based interactions. Add to that everything that comes along with designing an experience meant to live in an outdoor environment such as the glare of the sun, rain, heat and busy foot traffic and you have yourself an interesting problem to solve.

Behind the Scenes

horizontal-separator-greyhorizontal-separator-grey

With motion being an important part of the experience, we created a series of interaction demos to aid in the development of the product.

irvine17irvine17