Intel

2011

Intel  •  Mobile Website

Intel Inside  •  Intel was looking to reimagine their mobile experience from square one. What we ended up creating from a site re-organization and design experience would go on to inspire the next iteration of the desktop site.

The new m.Intel.com needed to better reach customers during the discovery and research phase of purchasing an Intel based product, improve customer satisfaction and deliver an experience that meet the needs of a tech-savvy audience on a wide range of mobile devices and resolutions. Including a slightly updated version of the Zack Morris feature phone from the 90’s tv show Saved by the Bell.

To achieve this, we had to start at the beginning.

We developed user personas and ran them through varying scenarios, defined a mobile content strategy that follows industry best practices, considered geo-rollouts and crafted the user experience to leverage components and templates that make creating site content a collaborative experience between Intel’s partner agencies, content authors and the CQ development team.

The design team? One man, wielding a Wacom pen with hundreds upon hundreds of pages to completely reenvision and design. Naturally, I accepted the challenge.

fr02_iphone_card-copy
m_Activision_Studios_Flyout1
Activision_Games_Media_mobile_light_1
Activision_Forums_6401
m.intel_gd_Search_07
m_Activision_Studios_Flyout1
Activision_Games_Media_mobile_light_1
intelm_compressed
m.intel_gd_Search_07
intel_033
intel_034
intel_036
intel_037
intel_033
intel_034
intel_036
intel_037
m.intel_gd_t4_Homepage_Chinese
m.intel_gd_Search_034
m.intel_gd_Search_04
intel_120
m.intel_gd_t4_Homepage_Chinese
m.intel_gd_Search_034
m.intel_gd_Search_04
intel_120
m.intel_gd_t3_1.7_Family_Showcase_03_compressed
m.intel_gd_Decision_Tool_Custom_01-1_compressed
m.intel_gd_t3_1.7_Family_Showcase_01-1_compressed
m.intel_gd_Decision_Tool_Custom_01-1_compressed
m.intel_gd_t3_1.7_Family_Showcase_03_compressed
m.intel_gd_t3_1.7_Family_Showcase_01-1_compressed
fr01_iphone_card
m.intel_gd_t3_Article_Landing_Op3_Single_Open_02
m.intel_gd_t9_Article_Detail_Low_Complexity
intel_010
m.intel_gd_t3_Article_Landing_Op3_Single_Open_02
m.intel_gd_t9_Article_Detail_Low_Complexity
intel_010
Layer-2
intel_144
intel_146
intel_149
intel_042
intel_144
intel_146
intel_149
intel_042
intel_084
intel_082
intel_078
intel_041
intel_084
intel_082
intel_078
intel_041
intel_129
intel_138
intel_140
intel_141
intel_129
intel_138
intel_140
intel_141

Behind the Scenes

fr03_iphone_card
intel16f
intel16g
Layer-1
Layer-31
intel16e-1
intel16h_compressed
Layer-3
Layer-3c
intel16
intel16b
Layer-32
Layer-311b
intel16a
Layer-31b-4
Layer-1b-1
intel16a
Layer-31b-4
Layer-1b-1
intel19_compressed
m_Intel_Style_Guide_Master_v10-14-11-2012-1
m_Intel_Style_Guide_Master_v10-14-11-2012-3
m_Intel_Style_Guide_Master_v10-14-11-2012-7
m_Intel_Style_Guide_Master_v10-14-11-2012-8
m_Intel_Style_Guide_Master_v10-14-11-2012-10
m_Intel_Style_Guide_Master_v10-14-11-2012-11_compressed
m_Intel_Style_Guide_Master_v10-14-11-2012-21
m_Intel_Style_Guide_Master_v10-14-11-2012-51
m_Intel_Style_Guide_Master_v10-14-11-2012-54
Intel_Design_Direction_01b
intel18

Awards

Awwwards

BEST SINGLE MARKETING IMPACT AWARD

Information

Intel Inside  •  Intel was looking to reimagine their mobile experience from square one. What we ended up creating from a site re-organization and design experience would go on to inspire the next iteration of the desktop site.

The new m.Intel.com needed to better reach customers during the discovery and research phase of purchasing an Intel based product, improve customer satisfaction and deliver an experience that meet the needs of a tech-savvy audience on a wide range of mobile devices and resolutions. Including a slightly updated version of the Zack Morris feature phone from the 90’s tv show Saved by the Bell.

To achieve this, we had to start at the beginning.

We developed user personas and ran them through varying scenarios, defined a mobile content strategy that follows industry best practices, considered geo-rollouts and crafted the user experience to leverage components and templates that make creating site content a collaborative experience between Intel’s partner agencies, content authors and the CQ development team.

The design team? One man, wielding a Wacom pen with hundreds upon hundreds of pages to completely reenvision and design. Naturally, I accepted the challenge.

Awards

Awwwards

BEST SINGLE MARKETING IMPACT AWARD

COPYRIGHT 2023  I HEART DESIGNâ„¢

View