Intel was looking to reimagine their mobile experience from square one. What we ended up creating from a site re-organization and design experience would go on to inspire the next iteration of the desktop site.
The new m.Intel.com needed to better reach customers during the discovery and research phase of purchasing an Intel based product, improve customer satisfaction and deliver an experience that meet the needs of a tech-savvy audience on a wide range of mobile devices and resolutions. Including a slightly updated version of the Zack Morris feature phone from the 90’s tv show Saved by the Bell.
To achieve this, we had to start at the beginning.
We developed user personas and ran them through varying scenarios, defined a mobile content strategy that follows industry best practices, considered geo-rollouts and crafted the user experience to leverage components and templates that make creating site content a collaborative experience between Intel’s partner agencies, content authors and the CQ development team.
The design team? One man, wielding a Wacom pen with hundreds upon hundreds of pages to completely reenvision and design. Naturally, I accepted the challenge.
Initial Design Concepts
We had an open canvas to explore when designing the new m.Intel experience. Not only from a visual perspective, but an experience one as well. That's a fun place to be when you're a creative. It gives you the opportunity to challenge the medium and push for new interaction paradigms.
Behind the Scenes
Often times my sketches become a close archetype of the final product.
Awards & Recognitions
Best Single Marketing Impact Award