Call of Duty Ghosts

2013

Activision  •  Website  •  Marketing

The Ghosts are Real  •  Call of Duty: Ghosts was a new storyline to the Call of Duty video game franchise. To support the launch we created an array of marketing campaigns, sites, advertisements, newsletters, takeovers and social media executions.

The launch of this game was a major event for the franchise and needed to be celebrated accordingly. There were multiple live-streaming events leading up to the launch that we also supported with various marketing tactics.

The game was released with the launch of next-generation consoles PlayStation 4 and Xbox One, each requiring their own messaging and marketing support.

The official site was designed as a fullscreen app-like experience with a dark minimalistic design esthetic. The experience invoked an element of discovery for fans through a grid of imagery and clear-cut calls-to-action. A simple left hand navigation provided quick access to all site content.

The site was also beautifully responsive and experience optimized based on the users device resolution.

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Behind the Scenes

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Information

The Ghosts are Real  •  Call of Duty: Ghosts was a new storyline to the Call of Duty video game franchise. To support the launch we created an array of marketing campaigns, sites, advertisements, newsletters, takeovers and social media executions.

The launch of this game was a major event for the franchise and needed to be celebrated accordingly. There were multiple live-streaming events leading up to the launch that we also supported with various marketing tactics.

The game was released with the launch of next-generation consoles PlayStation 4 and Xbox One, each requiring their own messaging and marketing support.

The official site was designed as a fullscreen app-like experience with a dark minimalistic design esthetic. The experience invoked an element of discovery for fans through a grid of imagery and clear-cut calls-to-action. A simple left hand navigation provided quick access to all site content.

The site was also beautifully responsive and experience optimized based on the users device resolution.

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