Call of Duty Elite

The Brief

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Only the Elite

CALL OF DUTY ELITE

Call of Duty Elite was an online gaming service for the Call of Duty franchise. Elite enabled gamers to connect with each other outside the game. Players could build teams with friends, discuss strategies, track statistics, share gameplay videos and compete in official tournaments for real-world prizes.

Elite dramatically increased time gamers spent with the brand outside of playing the games, it allowed them to build connections within the community and developed a new revenue stream for the Call of Duty franchise.

The website was founded on the core strategy, Connect to Your Inner Soldier. It needed to amplify this message to core gamers and non-gamers alike. We also handled the digital marketing for the service including email campaigns and cross channel advertising.

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Initial Design Concepts

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A beautiful product deserves a beautiful website. We helped Activision launch 2 iterations of their Elite service website. The first raised awareness and allowed pre-launch registrations for the service. The second was a full-blown marketing website with detailed information on all aspects of the service. The concepts below are extreamly close to the final product. Nailed it.

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Behind the Scenes

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Launching a digital product is always fun. You have to be able to market as equally as you have to service the product.

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